What do cars, household appliances, and backlinks all have in common? Unfortunately for us, they will all break over time. Just like it’s necessary to upgrade your 1971 Ford Pinto to a more reliable (and less explody) vehicle, your website must be routinely updated for optimal performance and user experience. However, when websites remove pages...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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Accessibility for the web is not a new subject. However, the topic of web accessibility is growing in volume. That very fact may be what led you to this article; you need or want to know about accessible content practices but already see the topic is wide and deep. I want you to be able...
Updated on November 21, 2019, to include new examples around measuring share of voice and other insights. Let’s face it. Rankings are not a great SEO metric anymore for a myriad of reasons. To name a few: Results are too localized and flavored by previous searches Google is constantly messing with fine-tuning their algorithm Ranking...